Michel Duran

dig deep, explore and believe

Any daunting task can be sliced into small achievable endeavours – aka the step by step approach.

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From the age of four, through doors opened initially by my mother, a physical education teacher, I was involved in sports - as a soccer player and pole-vault athlete at the national championship level, as a coach of the new born French National backcountry ski team and as a technical marketer for high performance sports equipments.

The organization of a round the world expedition mixing sailing, mountaineering, biking, dog sledging and white water kayaking made me at one point cross the Atlantic Ocean on the Whitebread racing sailboat Penn Duick VI and move my young family to Vancouver later on in 1997 while searching for a training base camp.

In 2001, through my activities in personal training and business development, I began to build a network of contacts related to the movie industry, focused my energy on cinema and theatre and in January 2004, engaged in a intense training as an actor and set up in 2006 CMHL Enterprises, a production company.

Following a rather challenging time in New York City in 2014, trying to develop an Off Broadway show – which didn’t fly, I decided to go back to my roots, engage in endurance endeavours and restore self esteem… The first IRONMAN® achieved that, I then realized long endurance adventures had a real meditative impact and a great way to discover new places. Mountain running combines these aspects perfectly and balances the intangibilities of the entertainment world with very tangibles achievements of a physical activity.

In 2024, the show must go on. At the beginning of this new year, we can see on one hand, the shift that happened towards the increasing role of the streaming platforms for entertainment and on the other, the future appetite people will have for live entertainment. It is exciting to dive into new ways to collaborate and create new stories.